'Dental Chickens' Phrase is No Longer a Mystery to Me... But Why They Think it's Good Advertising Is.

Now, take a look at this ad I've seen a couple of times. I seem to notice this unintentionally hilarious ad on days when I'm frustrated because it usually ads to my confusion toward the world... and today was one of those days because I just got fired from my waitressing job. And you can imagine the low point you hit when someone tells you more or less, you suck at bringing people sodas... but that's a whole 'nother blog for a different day.

Back to bad advertising... See, I consider myself a relatively smart person regardless of what I scored on my math regents. And I, for the life of me could not figure out what "We Cater to Dental Chickens" meant. At first I thought it could mean a number of things like 1. Chickens, regardless that we use them for the eggs need oral care too. Or 2. Business has been slow so we're branching out to the animal world (Hey, in a bad economy, you never know what people will do).

But each of these explanations weren't adding up because of the creepy picture along side of the headline. Now, I understand using a photo of a child because they're young, innocent and lovable to gain positive feelings toward your product... But to include an adult man with a receding hairline as well is a bit, tacky.

As a society we're all very aware of the influx of pedophilia lately. As a result, it's a little touchy displaying an ad where an adult man is uncomfortably close to a young child. In a perfect world, I'd like to think this adult man is the father of this young girl and he's only showing his admiration of his child. BUT, there is a problem with this ideal theory... the girl is walking a fine line between being his daughter and being another race completely... leading us to believe that she's not his daughter at all but a young child he's scooped up on his way to the duct tape and rope shop.

So, for the life of me I just couldn't figure out what this ad was getting at.

But, after posting this image to Facebook I immediately got an explanation. And I said Ohhhhhh I get it. They are catering to those who are afraid of the dentist... thus "chickens."

How could I not have gotten this? Of course I questioned my intelligence for a second but only for a second. Until I realized that I didn't get it because I'm SO smart that I thought "it couldn't be referring to people afraid of the dentist, that's too easy."

A link to their website provided by a helpful Facebook friend showed that some of the ways they cater to 'dental chickens' is by using get this, laughing gas and various types of sedation. In my opinion, if you are so outrageously afraid of the dentist that you require laughing gas or sedation the only people catering to you should be psychiatric doctors. Not dentists.